Startup SG Grant Terms and Conditions

Two winners will each receive a S$50,000 Startup SG grant.

The prize is broken down into 3 components:

Development of milestones for the Startup SG grant winners will be jointly negotiated with Enterprise Singapore and L'Oréal. Confirmation of milestones and award of the grant should be within 6 months of the date of Competition.

Startups must:

Eligibility Criteria for Startup SG Grant

  1. Main applicant(s) must:
    i. Dedicate a reasonable amount of their time on the business, not be employed full time by another employer and must be a key decision maker in the company;
    ii. Register / have registered a private limited company in Singapore upon approval.



  1. In addition, the startup company would need to meet the following conditions:
    i. Business activities run by the startup company should be conducted wholly or mainly in Singapore;
    ii. The grant will be disbursed on an award basis, tied to the achievement of developmental milestones;
    iii. Proposed business idea must not be in the following list: cafes, restaurants, night clubs, lounges, bars, foot reflexology, massage parlours, gambling, prostitution, social escort services, employment agencies (including recruiting foreign work permit holders and workers/ support staff, relocation services, and manpower services), and geomancy.


  2. Competitions will therefore be open to the public including first-time and non-first-time entrepreneurs of any nationality.