Innovation Runway


The L’Oréal Research & Innovation Startup Challenge is back! We are looking to partner with early-stage startups and small enterprises in the Asia Pacific and beyond, who have unique solutions in the area of Performance Materials and Products, Personalized Beauty Experiences and Sustainable Innovations.

Check out #THROWBACK2017 for highlights about the inaugural L’Oreal Innovation Runway last year.

Submit Now

Prizes And Incentives

Participants can win the opportunity to work with L’Oréal, gain access to mentors and industry networks through L’Oréal, NUS Enterprise, and Enterprise SG. Two S$5,000 cash prizes and two S$50,000 Startup SG grants are up for grabs!

Potential access to L’Oréal’s century-old R&D expertise

  • Opportunities for conducting a pilot study with our APAC hubs.
  • Developing longer term strategic partnerships.

Financial Award

  • Each winner will receive a prize award of S$5,000. 2 winners will be selected.
  • No equity is taken.

Startup SG Grant

  • 2 winners stand to EACH win a $50,000 Startup SG grant Sponsored by Entreprise SG. T&Cs apply.
  • In addition both winners will be fast-tracked to the Qualifying Round of SLINGSHOT@SWITCH powered by Startup SG (2nd edition).

Mentorship and Industry Network

  • Exposure to NUS Enterprise and local network of industry partners, companies, investors and startup mentors
  • Startup boot-camp or targeted mentorship sessions by NUS Enterprise for startups selected to be in the semi-finals

Industry Exposure

  • Opportunity to pitch to a wide audience
  • Gain faster understanding of industry challenges and needs
  • Unique insights for the shortlisted proposals
  • Increase prospects for co-creation or co-development activities

Challenge Categories

Performance Materials & Products

We are seeking materials, preferably natural, with novel and enhanced properties applicable on skin or hair.

Personalized Beauty Experiences

We are seeking solutions that reinvent the consumer’s beauty routines and experiences, such as diagnosis, personalized and augmented performance technologies.

Sustainable Innovation

We are seeking long-term sustainable solutions (technologies, formulations, devices or materials) that have positive environmental and societal benefits.


Submissions of all proposals should include the following


  • Roadshows

    Singapore - 2 July 2018
    Jakarta - 11 July 2018
    Bangkok - 12 July 2018

  • 5 August 2018

    Deadline for Submission

  • August 2018

    Review of Proposals
    Announcement of Shortlisted Startups

  • Sept 2018

    Startup boot-camp for semi-finalist
    by NUS Enterprise

  • 17 Sept 2018

    Semi Finals
    (Private Event at THE HANGAR by NUS Enterprise)

  • 18 Sept 2018

    Finals and Announcement of winners
    at Slingshot@SWITCH

Who Are We


L’Oréal has devoted itself to beauty for over 105 years. With its unique international portfolio of 34 diverse and complementary brands, the Group generated sales amounting to 26.02 billion euros in 2017 and employs 82,600 people worldwide. As the world’s leading beauty company, L’Oréal is present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair salons, travel retail, branded retail and e-commerce.

Research and innovation, and a dedicated research team of 3,870 people, are at the core of L’Oréal’s strategy, working to meet beauty aspirations all over the world. L’Oréal’s new sustainability commitment for 2020 “Sharing Beauty With All” sets out ambitious sustainable development objectives across the Group’s value chain.

For more information, visit www.loreal.com

NUS Enterprise

NUS Enterprise plays a pivotal role in advancing innovation and entrepreneurship at NUS. It actively promotes entrepreneurship and cultivates global mind-sets and talents through the synergies of experiential entrepreneurial education, active industry partnerships, holistic entrepreneurship support and catalytic entrepreneurship outreach. As Asia’s Thought Leader for Innovation & Enterprise, its initiatives complement and add a unique perspective to NUS teaching and research at the University and beyond.

For more information, visit www.enterprise.nus.edu.sg

Startup SG

Startup SG represents the shared interests of the startup community and showcases Singapore as a leading startup hub. It is the brand for all local support initiatives and provides stakeholders with a platform to connect globally.

For more information, visit www.startupsg.net

Enterprise SG

Enterprise Singapore, formerly International Enterprise Singapore and SPRING Singapore, is the government agency championing enterprise develop. The agency works with committed companies to build capabilities, innovate and internationalise.It also supports the growth of Singapore as a hub for global trading and startups. As the national standards and accreditation body, Enterprise Singapore continues to build trust in Singapore’s products and services through quality and standards.

For more information, visit www.enterprisesg.gov.sg

Frequently Asked Questions

Q: When does the submission start?

Q: When does the submission end?

Q: How can I participate?

Q: How will my submission be reviewed?

Q: If we are not based in Singapore, are we eligible for the competition?

Q: What are your policies on intellectual property protection and confidentiality obligations?

Q: Can a group of individuals apply?

Organised by


Key Partner

Startup SG

In collaboration with

NUS Enterprise Enterprise SG


Please contact us via email if you have any questions. We'll get back to you as soon as possible.